Love and lust is often talked about so many times in relationships, but we don’t talk about it enough in business aspects. Knowing how to differentiate between love and lust as a business personnel is very important for your brand.

Love in business is all about understanding your customer and knowing their wants and needs. It’s also about trying to build an understanding and long business relationship with them. It goes beyond the need to make sales and gain profits.

While lust in business is the eagerness to attract or impress your customer for quick sale through temporary  bonuses and flashy discounts. It digs deep into giving flashy service and selling products that do not offer anything to your customer just to sell out and make profits.

The goal of a business is to  build a relationship with your customer. It is very important as it not only promotes your brand, it also increases the possibility of the customer coming back and also referring your brand to other people.

HOW DO YOU LOVE YOUR CUSTOMER?

• Get to know your customer. This extends to knowing their needs, preference and taste.
• Tailoring your services and products to suit the needs of your customer. Your service should provide solutions to their needs.
• Adding value to the services and products offered to your customer.
• Creating a follow-up channel for your customer even after the purchase from your brand you still follow up on how they are liking your services and if there’s any other thing you can offer to them.
• Showing proactiveness in what you do.
• Creating a customer friendly environment and services for your customers.
• Being transparent and honest in your services
• Appreciating your customers for their patronage.

The art of gratitude cannot be overemphasized enough. Gratitude is an open door.

I would also like to point out the power of empathy in a love-business relationship.
Empathy is all about understanding and entering another person’s feelings. As a business personnel or brand if you are able to show your customers that you understand them and you also want what is best for them you have already won them over.

For example ; When your customer’s budget is way below your service fee you don’t just tell them off or ask them to go find somewhere else.
you can simply reply with these-
🕊️ I understand times are difficult, send your budget let’s know how we can help you.
🕊️ Our services have increased, but we’re more than happy to help you adjust a few things.
🕊️ Sorry we’re unable to help, we are more than glad to direct to somewhere else that would provide a great service.

This is an easy way of loving your customer and showing them that you care about them just as you care about your brand.

Important cores to embody as a business personnel/brand

• Honesty
• Protection
• Integrity
• Fairnessc
• Commitment
• Regulation
• Relationship
• Transparency

There’s a saying; If you don’t take care of a customer, someone else will.

Dearest gentle reader, do you plan on implementing any of this factors? I hope it’s a yes.